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Showing posts from March, 2021

U25 Revision

a-  From your research, identify three programs that provided you with information about the content and technical convention of NMN TV  - MTV News - 4 Music chart show - The Box show  a (ii)- Explain two reasons why one of the above programs was useful to help you prepare for the development of 'NMN TV/ NMN News ? - MTV News was useful for the development for NMN News because we can get the topics from them for example we found out what types of news people between the ages of 16- and 30 enjoy . - 4 Music chart show it'll show us which music is charting and show which music to play on our show  b - Two secondary sources that tell us how popular music tv show   Barb tells us the how many people watch a TV channel   c- Pick one technical convention of music television programs and justify why would you need to plan to use it when producing NMN TV News  - Non diegetic sounds would be necessary because a news show without any non diegetic sounds would get bland and boring, an ex

U25 Starter Monday 22nd March

1- What does the term conventions mean? - They are featured that are in the product such as elements, Production techniques. 2- What are the two types of research you can undertake? -Primary and secondary are the two ways of research. 3- What is a PSB company? What is a Commercial company? Explain the difference? -A PSB company is a Public Service Broadcasting company one example is BBC as you don't have to pay for it as it is a non profit, PBS company have to make the shows educational and entertaining. A commercial company main objective is to make as much profit as they can they do this by having sponsorships and advertisements on the channel which allows them to make a lot of profit 

Research on how MTV and KissTV do marketing

the 4 most important category for marketing mix -Product -Price -Promotion  -Process MTV's product promotion research https://www.mtvshop.com The products in this link are tangible items meaning they are physical products such as clothing   -  Merch has long been touted as one of the principal ways in which artists make money, and that trend isn’t slowing down: Universal Music Group revealed that revenue from its merch sales nearly doubled in 2019. And  Bravado , UMG’s merch division, is elevating the market with a bespoke approach around artists, as well as upping the marketing and quality beyond concert T-shirts. Consider Billie Eilish’s line Blohsh, which has become a streetwear brand in its own right. Bravado also acquired competitor Epic Rights, gaining access to artists including Billy Joel, Britney Spears, Madonna, and David Bowie. KissTV's product promotion https://www.marketingweek.com/kiss-crosses-over-into-branded-new-tv-world/ The products are intangible meaning the

U25 The marketing mix: NMN TV

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 7 Ps- product, price, place, promotion, people, process, physical evidence.

Above the line and below the line advertising methods for NMNTV U25

 Above the line- -Bus wrapping is a good method of above the line advertising as it'll can be shown to hundreds of people at once. -Tv advertisements on other music TV channels such as MTV. -Billboards Below the line- -Adverts on subscription services such as Spotify  -Social media post for example the use of hashtags  -Sponsorships and endorsement  

KTA 8 Equipment needed to film TV & Health and Safety

 Task One- Tips to film outside (On location) First thing to do is check the weather on the forecast to see if  it will rain you should also bring the equipment to protect the equipment in case the forecast is wrong examples include Camera covers to stop the water from damaging the equipment. One thing to enhance your filming is by using the sun as a backlight this type of effect would be used in a romantic type scene to emphasise the emotions. Use microphone which clip on to the person that will be talking this allows the person to able to talk and have clear audio without any of background noise that would be captured by a normal mic. Avoid auto focus in outdoor shots as trees that you eat blurred out could focus instead leaving your subject blurred and leaving you with unwanted footage and making you have to redo that footage.  To keep your equipment running properly place all your equipment next to an AC if it was raining at the time, the AC with dehumidify it allowing you to safel

KTA 7 Advertising and marketing

 5 examples of  Above the line marketing methods- -Bus Wrap  -Television Advert -Billboards -Radio  -Internet  Researching Above the Line marketing methods - One music TV channel that uses ATL advertisement is MTV one type of AT L  advertise me nt they use is TV adverts these are useful for MTV as many people watch TV and they  don’t have to  specialise which channel they pu t the ads on as they can just place them on all channels . Another way MTV can advertise themselves is via pos ters that can be place on a bus for example these busses are  good  as they’ll usually  travel  around a whole city  and  make thousands of people see the  advertisement . Another way that MTV use ATL is sponsorships an example is that they could sponsor  a few of the biggest social media influencers and they could inform people about MTV and this is very  beneficial  as you can  just sponsor anyone and ask them to share and inform about your product . A music tv ne ws channel that I can talk about is BBC