Research on how MTV and KissTV do marketing

the 4 most important category for marketing mix

-Product

-Price

-Promotion 

-Process

MTV's product promotion research

https://www.mtvshop.com

The products in this link are tangible items meaning they are physical products such as clothing  

- Merch has long been touted as one of the principal ways in which artists make money, and that trend isn’t slowing down: Universal Music Group revealed that revenue from its merch sales nearly doubled in 2019. And Bravado, UMG’s merch division, is elevating the market with a bespoke approach around artists, as well as upping the marketing and quality beyond concert T-shirts. Consider Billie Eilish’s line Blohsh, which has become a streetwear brand in its own right. Bravado also acquired competitor Epic Rights, gaining access to artists including Billy Joel, Britney Spears, Madonna, and David Bowie.

KissTV's product promotion

https://www.marketingweek.com/kiss-crosses-over-into-branded-new-tv-world/

The products are intangible meaning they aren't physical products 

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