U25 The marketing mix: NMN TV
7 Ps- product, price, place, promotion, people, process, physical evidence.
Researching above the line advertisement methods- Music TV channels
One music TV channel that uses ATL advertisement is MTV one type of AT L advertise me nt they use is TV adverts these are useful for MTV as many people watch TV and they don’t have to specialise which channel they pu t the ads on as they can just place them on all channels . Another way MTV can advertise themselves is via pos ters that can be place on a bus for example these busses are good as they’ll usually travel around a whole city and make thousands of people see the advertisement . Another way that MTV use ATL is sponsorships an example is that they could sponsor a few of the biggest social media influencers and they could inform people about MTV and this is very beneficial as you can just sponsor anyone and ask them to share and inform about your product . A music tv ne ws channel that I can talk about is BBC music one method of ATL they can use is Radio sponsorships this is a good method as...
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