Researching above the line advertisement methods- Music TV channels

One music TV channel that uses ATL advertisement is MTV one type of ATL advertisement they use is TV adverts these are useful for MTV as many people watch TV and they don’t have to specialise which channel they put the ads on as they can just place them on all channels. Another way MTV can advertise themselves is via posters that can be place on a bus for example these busses are good as they’ll usually travel around a whole city and make thousands of people see the advertisement. Another way that MTV use ATL is sponsorships an example is that they could sponsor a few of the biggest social media influencers and they could inform people about MTV and this is very beneficial as you can just sponsor anyone and ask them to share and inform about your product. A music tv news channel that I can talk about is BBC music one method of ATL they can use is Radio sponsorships this is a good method as BBC have a radio as well. Another way that BBC music could use ATL is by doing TV advertisements and this will be beneficial as they can just advertise on any channel they like. Another way BBC music could advertise themselves is by having in store adverts for example they could have posters of BBC music or Televisions in the store that are playing the BBC music advert.

The way the bus wrap is a great advertisement is because it travels around a city meaning multiple people will see it and the reason and this use of synergy is extremely effective as many people will see the advert which'll maximize the amount of people to see the advert. The way TV advertisements will reach the audience via branding as MTV use a very well known logo so by using branding the audience will recognise them. Another way the advertising could reach the audience is via social influencer brand deals this would be horizontal integration as MTV the influencers would usually be music artist and fans of these artist would start to watch the show as they'd wanna see their favourite artist on a TV show. A way BBC music's advertisements will reach their audience is through radio and this would be synergy as people who most listen to BBC music listen to it on radio. Another BBC music could have their program advertised is by putting up in store posters as many people who go to stores usually go by car so this could influence them to listen to BBC music while they travel back home.

Be more in depth and mention how each method reaches the audience in more depth.