NMN TV LIVE BRIEF: KTA 1: Music Television Channels

 



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Researching above the line advertisement methods- Music TV channels

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One music TV channel that uses ATL advertisement is MTV one type of AT L  advertise me nt they use is TV adverts these are useful for MTV as many people watch TV and they  don’t have to  specialise which channel they pu t the ads on as they can just place them on all channels . Another way MTV can advertise themselves is via pos ters that can be place on a bus for example these busses are  good  as they’ll usually  travel  around a whole city  and  make thousands of people see the  advertisement . Another way that MTV use ATL is sponsorships an example is that they could sponsor  a few of the biggest social media influencers and they could inform people about MTV and this is very  beneficial  as you can  just sponsor anyone and ask them to share and inform about your product . A music tv ne ws channel that I can talk about is BBC music  one method of ATL they can use is Radio sponsorships this is a good method as...
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U25 recap questions

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 5 examples of  Above the line marketing methods- -Bus Wrap  -Television Advert -Billboards -Radio  -Internet  Researching Above the Line marketing methods - One music TV channel that uses ATL advertisement is MTV one type of AT L  advertise me nt they use is TV adverts these are useful for MTV as many people watch TV and they  don’t have to  specialise which channel they pu t the ads on as they can just place them on all channels . Another way MTV can advertise themselves is via pos ters that can be place on a bus for example these busses are  good  as they’ll usually  travel  around a whole city  and  make thousands of people see the  advertisement . Another way that MTV use ATL is sponsorships an example is that they could sponsor  a few of the biggest social media influencers and they could inform people about MTV and this is very  beneficial  as you can  just sponsor anyone and ask them t...
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