NMN TV LIVE BRIEF: June 2021


 

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KTA 7 Advertising and marketing

 5 examples of  Above the line marketing methods- -Bus Wrap  -Television Advert -Billboards -Radio  -Internet  Researching Above the Line marketing methods - One music TV channel that uses ATL advertisement is MTV one type of AT L  advertise me nt they use is TV adverts these are useful for MTV as many people watch TV and they  don’t have to  specialise which channel they pu t the ads on as they can just place them on all channels . Another way MTV can advertise themselves is via pos ters that can be place on a bus for example these busses are  good  as they’ll usually  travel  around a whole city  and  make thousands of people see the  advertisement . Another way that MTV use ATL is sponsorships an example is that they could sponsor  a few of the biggest social media influencers and they could inform people about MTV and this is very  beneficial  as you can  just sponsor anyone and ask them t...
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Researching above the line advertisement methods- Music TV channels

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One music TV channel that uses ATL advertisement is MTV one type of AT L  advertise me nt they use is TV adverts these are useful for MTV as many people watch TV and they  don’t have to  specialise which channel they pu t the ads on as they can just place them on all channels . Another way MTV can advertise themselves is via pos ters that can be place on a bus for example these busses are  good  as they’ll usually  travel  around a whole city  and  make thousands of people see the  advertisement . Another way that MTV use ATL is sponsorships an example is that they could sponsor  a few of the biggest social media influencers and they could inform people about MTV and this is very  beneficial  as you can  just sponsor anyone and ask them to share and inform about your product . A music tv ne ws channel that I can talk about is BBC music  one method of ATL they can use is Radio sponsorships this is a good method as...
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researching above the line and below the line advertisement methods

One above the line method that can be used is television this method is useful as it reaches various types of people for example teens or elderly people so this type of advertisement can reach a large amount of people. A primary method we can use are interviews, interviews could help us advertise a music TV channel due to the fact that we could interview MTV or 4Music or any other music TV channel
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